They've been voted best new makeup in Customer Beauty Awards - who are they - New Cid
New CID is a relatively new kid on the block for a make up brand. It's not currently stocked in beauty outlets like Boots or Superdrug but it is on the up and up.
As part of the makeup I was kindly sent by their Pr company I'm currently testing the Kohl eyeliner. Some eyeliners you can buy are often quite hit and miss - they might be really stiff and end up scratching your eye or the pixel is so weak you get no result whatsoever. Luckily for CID I have to say they flew well above the rejects.
The eyeliner comes in a very long silver pencil shape, probably longer then any other Kohl pencil I've ever used which demonstrates its longevity. To apply I just remove the silver lid and rub it along my lower lashes.
The pencil applies really smoothly and generally there's no snagging of my skin (except when I move it the wrong way) The line comes out really black and defined and it's quite clear I could do a lot with this pencil. I applied the pencil this morning and so far it has not shifted so there's a element of waterproofness there too.
A fantastic Kohl pencil all round with great results and styling.
Overall I'll give it 5/5.
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Advantages
- Very long pencil so it's bound to last you a very long time
- Applies easily, you don't have to fight with it
- Deep black colour so it's clear you're wearing eyeliner
- Doesn't streak
- Quite a new brand so not the easiest to get hold of
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